Dark Shadows Trading Cards: A History
Series 2 (1969) · Written by Alan Gallant
 

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The "2nd Series" of cards, as their wrapper proclaimed, was issued in the summer of 1969, capitalising on the tremendous popularity of the then current 1897 storyline and the newest Dark Shadows star, David Selby as Quentin Collins.

The 66 cards in the series covered the earlier period of 1897, once again composed of black-and-white publicity stills, generally taken during dress rehearsals on the set. The cards had a wavy green border which was probably intended to resemble a picture frame. There were no autograph facsimiles on the individual cards of the set, but there were small purple dialogue boxes which were usually directly above the bottom green border, over the still itself. In a few cases, the box would find its way to the top or centre of the photo. Each of these had a simple sentence, in black lettering, explaining the scene on the card. The sentences were presented as attribute character quotes. The story was somewhat stilted when put together, but any young fan of the show could tell exactly what was happening.

On the bottom section of the wavy green border, from left to right, appeared the assigned card number and "1969 DAN CURTIS PRODUCTIONS INC. PCGC ALL RIGHTS RESERVED PRTD. IN U.S.A.", as seen on series one. The backs of the 66 cards of the set formed four different black-and-white "pin-up" photos, each with a green facsimile autograph in the lower right corner. These were Barnabas (foyer painting), Angelique (as seen on pink card 38), Quentin Collins (as seen on green card 43), and Chris Jennings (werewolf, as seen on green card 66).

The packaging reflected the style of the cards, with a wrapper depicting Collinwood on the lower edge of its centre panel, a sepia photo set in a green background and a purple strip in the upper left hand corner proclaiming "2nd Series" in white letters.

A white version of the series logo dominated the upper centre of the front of the gum pack. Beneath these words were the smaller, plain black words "WALLET PHOTOS AND BUBBLE GUM". In the lower right corner "5¢" was announced in green. The white borders of the wrapper contained at least two different ads, these appearing to the right of the center panel. They were ads for SWELL bubble gum (Favorite of Champions!) , and the famous Barnabas Ring ad, complete with drawings of the ring and the vampire. These wrappers held 5 random cards and a single stick of bubble gum.

The Barnabas ring was a tie-in promotion with the cards that became one of the rarest and sought-after Dark Shadows collectables. For 50c and five gum wrappers, fans could obtain a cheap replica of the ring Barnabas wore on the show by mail order from Timco Industries. Because so few survived, they have recently commanded prices of over $1000.00 from collectors. In 1998, MPI Home Video produced a licensed replica of the ring.

The packs came in boxes of 24, with the display box similar in style to the packs. The top of the box shows the same green and purple color scheme, with the Dark Shadows logo in white in the upper right section of the box top. Above and to the left of this was a small pink rectangle with the words "SECOND SERIES" in white letters. Farther left was a sepia-hued photo of Barnabas (a mirror image of pink card 1), with his cane. Left of that was the "Swell" insignia and the words "© 1969 Dan Curtis Prod., Inc. All Rights Reserved." The price, "5¢," in white, was far right. The sepia-toned Collinwood stretched across the box top, from left centre to right. The front side of the box also had the image of Collinwood, this time to the left. The upper center area of this panel was where the series logo was, with the "WALLET PHOTOS and BUBBLE GUM" and "5¢" in black below the right section of the series logo. A picture of Barnabas (from the pink series wrapper) was to the far right.

The Cards: A Description
The second series focuses on plotline rather than the character portraits of the first series. The bulk of the cards feature the 1897 storyline involving Quentin as a zombie. This story began with episode 722 (aired on April 1 1969; taped on March 25 1969), when Quentin is re-animated, concluding with the arrival of Gregory Trask and his "curing" of both Quentin and the possessed Jamison in episode 726 (aired on April 7 1969; taped on March 31 1969). Cards 7-48 deal with this story. Interestingly, Trask wears glasses in the shots on the cards; by tape time, the decision was made to not use the spectacles. The same frames had appeared earlier, as the Eagle Hill cemetery caretaker's, in 1967.

The first six cards depict Barnabas, with dialogue such as: "I must go back to the past to save the boy's life," and "Why is the ghost possessing Jamison?", beginning the main story. Card 1 is one of the "bat against red moon" series taken in 1967. Cards 2-4 appear to be taken during rehearsal for episode 725 (taped March 28 1969, aired April 4 1969). A colour version of card 5 can be found on the back cover of Barnabas Collins: A Personal Picture Album, with Jonathan Frid's autograph, taken on the stairway in the Old House. Interestingly, the publicity still on card 6 is the only series shot not done on the set during dress rehearsals. This is a location shot of Barnabas inside a mansion, standing on a staircase with a heavy coat and a large book in his right hand. Another picture from this shoot can be seen on the cover of MPI Home Video's The Best of Barnabas video. He is in modern dress, as in cards 1 and 5.

After general angst and disbelief in cards 7-48 (all shot during dress rehearsal for episode 725, with the exception of card 14, taken during 719), cards 49-62 take place at various times before Quentin's murder by "Crazy Jenny" and his subsequent revival as a zombie. Cards 49-58 take place during episode 719 (aired March 27 1969; taped March 20 1969).

Card 49 has a direct quote from the episode, in Judith's declaration, "That music is driving me mad!". The series had a maddening habit of quoting faithfully at times, then inserting absurd quotes, such as those attributed to the unthinking zombie Quentin: "I'll die when the moon is full!" Also, at the series end, the werewolf has coherent thought, a la the Gold Key Comics: "I must hurry, dawn means death!" The remainder of the cards through to 58 focus on Magda telling Quentin's fortune, with Quentin and Judith arguing.

A brief sidelight is explored in cards 51 and 52, involving Dirk and Judith discussing Judith's secret—Jenny Collins. Cards 59 and 60 deal with "Mad Jenny" interacting with Dirk and Judith. Card 61 shows her happily looking at the keys to her prison-room, taken from Dirk after knocking him out cold. All of these shots also originate from episode 719. Card 62 seems to be from the same episode, showing Jenny brandishing a knife. Then, suddenly, we are whisked away from the gaslight of 1897 to 1969. Cards 63-66, are from this era, depicting the werewolf. Card 64, in particular, shows the werewolf and Carolyn in Elizabeth's mausoleum during dress rehearsal for episode 672 (aired on January 20 1969; taped on January 13 1969).

Card 64 is one of the unique cards in the series, betraying the manner in which the stills were procured. Several of the stars have discussed the introduction of a photographer into the rehearsal process, with some resentment. In an interview which appeared in Craig Hamrick's Dark Shadows Collector's Guide, Kathryn Leigh Scott explained: "We would actually come on the set with our hair in curlers or an old bathrobe on," apparently in rebellion against having no say in the merchandising or photo selection. In 64, we see Carolyn screaming in terror, as Alex Stevens half-heartedly stares off toward the camera, with no hand make-up! On cards 32, 33, 43, 46, and 48, Quentin is missing his mutton chops! One can only imagine the more obvious examples of unusable stills, bathrobes and all! Actually, one has only to go to the Imagine 1993 card set to see what this would have been like. Card 54 of that series shows Scott and Don Briscoe in a scene depicting Rachel Drummond's mortal wounding in episode 776 (aired on June 16 1969; taped on June 9, 1969). In this still, Scott is indeed in bathrobe and curlers.

According to Jeff and Bob Marks, in their article about Philadelphia Gum in The Wrapper, the folks at Swell gum sent a photographer over to take shots for the card series, augmented with existing stills from Dan Curtis Productions. For the second series, it seems the photographer recorded two different taping dates: Thursday March 20 (episode 719), and Friday March 28 (episode 725) 1969. 59 of the cards bear images from these two production dates; 44 from 725 and 15 from 719.

Interestingly, several characters key to the early storyline depicted on these cards, along with actors who appeared in the episodes the photos were taken during, were absent from the card set. Angelique, who caused Quentin to become a zombie, was not included, her puzzle-back picture taken from a 1795 photograph. Rachel Drummond is nowhere to be seen. The simpering Carl Collins, who is there when the dead Quentin is re-animated as a zombie, is absent. Sandor, with his rescue of Rachel from the undead Quentin, would have lent some more action to the story. But, all things considered, including some flawed captions and blurry touch-ups, the second series is a fun and interesting glimpse of the early goings-on at 1897 Collinwood.

Images · Click on the thumbnails to view the full-size image

An example of the Countertop Display Box the card packs
were originally issued in
An original Wax Paper Wrapper for the second series of cards
.

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