Four-Colour Shadows: The Gold Key Comics
Written by Jeff Thompson
 

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Dark Shadows helped acquaint or reacquaint audiences of the 1960s with traditional vampirism, from its coffins, bats, and stakes to the bite marks which the fanged Barnabas inflicted upon the other characters and to Barnabas' battles with other, more sinister vampires. Although vampire Tom Jennings may have been the show’s most frightening vampire and Angelique or Roxanne the most sensual, it was Barnabas Collins who set the 1960s standard for the mainstream vampire on television. It was not long before Barnabas and Dark Shadows invaded another pop culture medium - comic books.

The first issue of Gold Key Comics’ Dark Shadows series was dated December 1968, and the 35th (and final) issue bore a February 1976 date. The comic magazine began as a quarterly publication but with issue 13 (April 1972) was stepped up to bi-monthly status. 26 of the 35 issues were published after the ABC-TV series was cancelled.

All 35 issues were edited and/or supervised by Wallace I. Green, managing editor. Among the uncredited script writers of the Dark Shadows comic book were Donald J. Arneson and Arnold Drake. Arneson wrote issue 1 amongst other issues, the one-shot Dark Shadows Story Digest Magazine (June 1970), and stories for Gold Key’s Boris Karloff’s Tales of Mystery, The Twilight Zone and The Governor. J.J. Arnold Drake wrote issues 22, 24, 30, and about 10 other issues.

Drake is one of the most respected names from the Silver Age of Comics. "I wrote something like 2000 stories during my comic-book period," Drake declared in a 1986 interview. Arnold Drake created Deadman and the Doom Patrol for DC Comics. At DC and elsewhere, Drake scripted the four-color adventures of Batman, Bugs Bunny, Bullwinkle, Challengers of the Unknown, Heckle and Jeckle, Little Lulu, and Barnabas Collins.

As for the art direction of the Dark Shadows comic book, "Everybody who has seen all of the magazines has seen every piece of reference we ever got from Dan Curtis Productions," Wallace I. Green recalled in a 1986 interview. "We used all of their photographs on front covers and inside covers," a source which lasted the course of the first seven issues. "Eventually, of course, we ran out of photographs. That’s when we went to the painted covers. The artist was George Wilson, who did a lot of painted covers for us. I think for several years he may have been the only artist we had painting covers. George eventually went on to do [covers for] a lot of paperback novels. How we were able to keep him as long as we did at the prices we paid him, I’ll never know! Joe Certa did [the artwork for] all of the insides; he did every single issue of Dark Shadows."

From 1940 to 1943, Joe Certa was one of the illustrators of Street and Smith’s 20-issue Doc Savage comic book. The 1950s found Certa penciling the adventures of Robotman, the Martian Manhunter and other DC Comics superheroes. In the newspapers, Certa collaborated with John Belfi and Ray Gardner on the Western comic strip Straight Arrow. After the Dark Shadows line was cancelled in late 1975, Joe Certa drew stories for Gold Key’s Ripley’s Believe It or Not, Twilight Zone, and Grimm’s Ghost Stories magazines.

The comic book rights to Dark Shadows went to Western Publishing Company (Gold Key Comics) in the first place because Dan Curtis Productions was unable to sell the license to either Marvel or DC, the two major comics companies at the time. Neither company could legally produce a Dark Shadows-type series in 1968 because of their voluntary, long-time observation of the strict tenets of the Comics Code Authority. In the late 1960s, most comic books were still governed by the original guidelines established by the Comics Code Authority on 26 October 1954. One passage of the restrictive Comics Code read, “Scenes dealing with, or instruments associated with, walking dead, torture, vampires and vampirism, ghouls, cannibalism, and werewolfism are prohibited.”

In October 1971 that the Code was revised and the above passage was changed to read, "Scenes dealing with, or instruments associated with, walking dead or torture shall not be used. Vampires, ghouls, and werewolves shall be permitted to be used when handled in the classic tradition, such as Frankenstein, Dracula, and other high-calibre literary works written by Edgar Allan Poe, Saki (H.H. Munro), Sir Arthur Conan Doyle, and other respected authors whose works are read in schools throughout the world."

Marvel and DC Comics then were able to feature vampires and werewolves in their magazines—too late, however, for Dan Curtis Productions. Gold Key comic books had never been governed by the Comics Code Authority, reportedly because of some fast talking by publisher George Delacorte in 1954. With their newly increased creative freedom, Marvel and DC immediately launched two of the greatest post-EC supernatural-horror titles in the history of comics: Tomb of Dracula and Swamp Thing.

Meanwhile, Gold Key had been producing the highly supernatural Dark Shadows comic book for almost four years. With lurid titles such as Creatures in Torment, Souls in Bondage and My Blood or Yours, the stories in Dark Shadows recalled the height of EC Comics horror of the 1950s. Dark Shadows nevertheless zealously pitted Barnabas and Quentin against other vampires and werewolves, zombies - still technically taboo elsewhere, a golem, a mummy, winged 'zozoes,' and even a headless horseman. Most of the stories took place in and around the Collinwood estate, although our heroes occasionally traveled to the Netherworld, Limbo, Eskimo Point, the Island of Eternal Youth, amongst other locales. Barnabas also often indulged in time trave, using various methods to visit the 17th, 18th, 19th, and - in issue 11 - the 21st century.

Although Barnabas occasionally behaved more like a super-hero than a vampire, editor Wally Green and writer Arnold Drake tried to remain faithful to their basic concept of the character as a romantic hero. According to Green, "We thought of him as a sympathetic character with a lot of problems. That’s the way we saw him. He had to be a hero despite the evil part of him which he was constantly fighting."

Green continued, "We were very circumspect with any comic book we did which was based on a licensed property to see that the material went to the licenser and we got a written approval on it before we went to press. However, I don’t remember that we ever did that with Dark Shadows! Actually, Dan Curtis Productions had zero input. Every story was original with its author."

Although such unsupervised originality was a dream come true for the writers, the readers often suffered through drastic inconsistencies and deviations from the television series. Even more disconcerting was the fact that many of the stories themselves did not even agree with each other. Confusion abounded over which of the regular characters knew Barnabas’s secret, whether or not Quentin could speak while in werewolf form, and even whether Elizabeth Collins Stoddard and Roger Collins were indeed brother and sister or - as portrayed in issue 28 - husband and wife!

Arnold Drake admitted that he did not watch the television series regularly. "I saw a few episodes of Dark Shadows; It wasn’t one of my favorite shows. I saw several of them because I knew that Dan Curtis was turning out a good, low-budget package, and as a man who had written and produced for the screen, I was interested in the techniques that were being used to knock those things out at the bottom dollar they were doing them for. I read a number of the stories that had been written," he admits, referring the the paperback novels, "one or two of the theatrical scripts, and some of these comic books which had been written before I started. And I gained the basic flavor of it: the language, the somewhat ‘purple prose’ which makes something like that work, and I’m not knocking it at all. And then I just took off on my own. I would get outside the ‘house cast’ [of Barnabas, Elizabeth, Quentin, Julia, Roger, Angelique, and Stokes] and search for other themes. One of the things I tried to do with most of my comics was to bring in as much of the real world as I could: to try to write out of the headlines and out of what was happening.

"My goal was to write a good story. Fans are interested beyond the normal interest in a story. Their interest becomes almost like a religion or something bordering on it. So they are interested ritualistically: they want everything to be 'observed' in a particular kind of way. The writer is not interested in the 'ritual' of Dark Shadows. He is interested in the people, yes; in the characters, of course; and in the best darn stories that he can get out of them, but not in whether he observes precisely what Jonathan Frid should do under these precise conditions so that it will be in agreement with 20 other stories that came before. If the writer involves himself that much in the 'ritual', he isn’t going to get a decent story. He’s going to be restricted—bound—too much by what has been done.”

Despite some fallacies and low points within the run, excellence shone through many other times. Quite a few issues of Dark Shadows presented exciting, thought-provoking stories which were true to the TV characters and their backgrounds and were good comic-book stories in their own right. Nevertheless, Dark Shadows fans still seek out the comic books and pay top dollar for them. A near-mint copy of even the least valuable issue is worth more than $60.00—and a near-mint Dark Shadows issue 1, with the pull-out poster of Barnabas still attached, is worth more than $410.00.

The comics' explanation of Barnabas' vampire origins were left vague at best, and contradictory at worst. Issue 1 (December 1968) revealed that "in the late eighteenth century… a real witch, more evil than death, cast the curse which doomed Barnabas to eternal existence as a vampire." The witch was Angelique, who appeared in 11 issues of the comic book to torment, and occasionally aid, her beloved Barnabas. However, in issue 14's The Mystic Painting (June 1972), Barnabas mused, “My travels took me to the West Indies! Now, I return with the dread mark of the bat!” suggesting that Barnabas was cursed in the West Indies in about 1740.

The writers handled with caution the matter of the actual bite. Although Joe Certa often prominently drew Barnabas’s fangs in his mouth, Barnabas was rarely seen biting anyone. Sometimes, Barnabas’s attempt at biting was foiled by a cross or some other distraction; at other times, the bite was suggested more than shown. Barnabas actually fed in only a handful of issues.

Most curious of all was the fact that Barnabas Collins was not a vampire in issues 3 to 7. The writers gave no explanation for this startling move other than Barnabas’s casual line about "the day Angelique’s curse dissolved." For these stories, as well as the Dark Shadows Story Digest Magazine, Barnabas lived in fear of the curse’s reactivation as he was “forced to walk the thin line between worlds.” Then, on the splash page of issue 8 (February 1971), vampire Barnabas was seen once again lamenting his “unholy affliction.” Without explanation, he was a vampire again for the remainder of the series.

Despite some failings, Drake and other creative forces behind Gold Key’s Dark Shadows comic book led the magazine to quite a few creative pinnacles before it was cancelled in late 1975. For children of the time, the series provided consistent thrills and enjoyment, but one senses that Dark Shadows' fully-fledged realisation in comic form is yet to come.

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